Free Online Tool
UTM Link Builder
Build Google Analytics UTM tracking URLs in seconds. Fill in your campaign details and get your tracking link instantly — free, no signup.
All 5 UTM Parameters
100% Free
GA4 Compatible
Campaign History Saved
Step 1 — Destination URL
The page you want to track traffic to
💡 The full URL of the page you are sending traffic to. Must start with https://
Step 2 — Campaign Details (Required)
These 3 parameters are required for Google Analytics
google
facebook
instagram
twitter
linkedin
newsletter
youtube
Where is your traffic coming from? (e.g. which website, platform or tool)
cpc
email
social
organic
referral
banner
video
What type of marketing channel? (e.g. paid ad, email, social media)
brand-awareness
product-launch
summer-sale
retargeting
The name of your specific campaign or promotion
Step 3 — Optional Parameters
For paid ads: add keyword term and ad content tracking
Paid keyword for Google/Bing ads
Which ad or link was clicked (A/B testing)
utm_term is used for paid keyword campaigns. utm_content helps you differentiate between multiple ads in the same campaign — useful for A/B testing your ad creatives.
Options
Format and clean up your UTM URL
Generated URL
Fill in the fields on the left to generate your UTM tracking URL…
Length: 0 characters
UTM Parameters Breakdown
utm_sourceNot set
utm_mediumNot set
utm_campaignNot set
utm_termNot set
utm_contentNot set
Campaign History
Your last saved UTM links (stored in browser)
No saved campaigns yet. Fill in the form and click Save to store your UTM links here.
❓ Frequently Asked Questions about UTM Parameters
What are UTM parameters and why do I need them? +
UTM parameters are tracking tags added to your URLs that tell Google Analytics exactly where your website traffic came from. Without UTM tags, Analytics groups much of your traffic under “Direct” or “Unassigned,” making it impossible to know which campaigns are actually driving results. UTM parameters let you measure the performance of every campaign, email, ad, and social post.
What should I put for utm_source? +
utm_source identifies where your traffic comes from. Use the name of the platform or website sending the traffic. Common examples: google, facebook, instagram, twitter, linkedin, newsletter, youtube, bing, or a partner website’s domain. Use lowercase and hyphens instead of spaces for consistency.
What should I put for utm_medium? +
utm_medium identifies the marketing channel. Common values are: cpc (paid ads), email, social, organic, referral, banner, affiliate, video, or push. Google Analytics uses this to group your traffic into channels. Using standard medium values ensures your data shows up correctly in the Acquisition reports.
Do UTM links hurt my SEO? +
UTM links do not hurt SEO as long as you do not share them publicly or let Google index them. Add a canonical tag to your landing page pointing to the clean URL to prevent duplicate content issues. UTM links are meant for use in ads, emails, and social posts — not in blog content or as the main link on your website.
Where do I see UTM data in Google Analytics 4? +
In GA4, go to Reports → Acquisition → Traffic Acquisition to see utm_source and utm_medium data. For campaign names, go to Reports → Acquisition → User Acquisition. You can also create a custom Exploration report to see all five UTM parameters side by side for detailed campaign analysis.
